What one word would I use to describe 2010′s South by Southwest Interactive Festival? Overwhelming. In the seven years that I have attended, never was it harder to physically- or even mentally- get into the daily panels and talks. A good chunk of the time I would arrive at a panel and it would be full to capacity, other times I would have the foresight to go to a panel early, but then be completely bored with the outcome. By the last day of the festival, I had come to the conclusion that maybe the panels just weren’t worth going to anymore.
Or maybe I chose to go to the wrong ones.